Employee Engagement Surveys in 2023: The Ultimate Guide (2024)

Your company’s financials have never looked better, but there’s word of multiple employees submitting their notice. What’s going on? The last all-employee survey (from, er,2020) didn’t hint at any issues or point to employees planning to leave. And yet, morale has dipped. If only there was a way toask employeeshow they’re feelingabout their work…

Enter theemployee engagement survey– a comprehensive tool for assessing point-in-timeemployee sentiment, collecting data, and implementing actionable insights.

Of course, it doesn’t take a dip in morale or a change in leadership to want apulse on your organisation. More and more organisations check in with their employees at regular intervals to ask questions about what they’re thinking – upping the once-annual frequency to bi-annual, quarterly, or even monthlyemployee engagementsurveys.

Haven’t designed anemployee engagement surveybefore? Here’s what you need to know to create one for your company.

Want to gauge your employee engagement now? Download our free template.

What is employee engagement?

Put simply,engagementishow someone thinks, feels, and actsto help their organisation achieve its goals. An employee engagement survey, then, measures the engagement of your people so that you can analyse the data and take action to improve employee engagement levels.

Hub Article: Become an expert with our Ultimate Guide to Employee Engagement

Employee engagement: the stats bit

According toGallup’s State of the Global Workplacejust 20% of the global workforce felt engaged in 2020. That’s down from 22% in 2019 (blame the COVID-19 pandemic) but a considerable improvement on 12% in 2009.

But improvement or not, these stats mean that a whopping80% of the world’s employeesare not engaged at work. And because employee disengagement impacts business performance, retention, andworkplace culture, it’s essential that organisations address the issue if they are to remain productive and competitive.

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Companies with a highly engaged workforce are:21% more productive, 22% more profitable and score 10% higher customer ratings, with fewer negative business outcomes such as absenteeism, accidents, and quality defects:

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Why are employee engagement surveys essential?

There are four main reasons why you need to conduct employee engagement surveys for your organisation:

  1. To measure how engaged your employees are:how happy, interested, and enthusiastic they are, and which factors make them feel this way (or not).
  2. To give employees a voice:so that they can comment on issues, company culture, give suggestions, make observations, and feel heard.
  3. To increase engagement:You may have highemployee satisfaction scores, but you can always make improvements.Employee feedbacktells you where those experience gaps, however small, are.
  4. To encourage business growth:Feedback from employee engagement surveys can pinpoint areas of the business where you can make improvements.

Conducting employee engagement surveys step by step

1. Start with survey design

Designing an effective employee engagement survey requires careful thought to return the best possible results and data. To start, keep your survey structure simple and intuitive. Employees will need to understand how to answer the questions and your managers will need to understand how to read the report. Your goal is for as many employees as possible tounderstand and acton the results of your engagement survey.

Here’s what else you’ll need to think about before you get started:

  • Decidewhose input you need to includeand whose input you don’t need (manage expectations by explaining why you are not consulting them).
  • Setclear deadlinesand turnaround times right from the start
  • Ask participants tolet you know upfrontif they cannot meet the timeframe, so you can assign someone else
  • Establishone person for the final sign-off, and make it clear to everyone in the sign-off process that when they say it’s final, it’s final
  • Distinguish‘nice to have’questions from ‘must have’ questions
  • Avoiddesigning your employee engagement surveyby the committee

2. Devise questions to ask your employees

Your employee engagement survey should not only help you solve a problem at your organisation, but also point to what you’re doing right in the eyes of engaged employees. To accomplish this, you need to be sure that yourquestionsare going to deliver useful insights into their employee experience.

If you’re starting to worry about formulating the right employee engagementsurveyquestions,don’t. Designing your own employee engagement survey means that you don’t have to ask a question in a certain way to fit into a particular model – every question can be designed to be100% relevant to your organisation, which can help make your survey shorter and easier to digest.

Your questions should cover three key areas:

Employee engagement

These questions go at the front of your survey, and measure: intent to stay, work involvement, discretionary effort, pride in the company, and willingness to recommend the organisation.

Core themes

These ask about the conditions that might cause (or detract from) employee engagement with questions about autonomy and empowerment, career progression, collaboration, communication,leadership, recognition, resources, strategy, management support, andtraining and development.

Additional themes

Depending on what’s happening in your company or market at the time, you might also want to ask about additional topics. In ouremployee engagement survey templateyou’ll find some additional ones you can include. Try to avoid throwing them all in, and only ask them if they’re relevant to prevent your engagement survey from becoming too unwieldy.

3. Identify the themes you want to measure

Your next step is to identify the themes you want to measure, and thencreate employee engagement survey questionsthat support those themes. As a rule of thumb, aim toask 30-50 employee experience-related questions. Remember to include a way torecord demographics, too.

Autonomy / EmpowermentAre people empowered in their roles and able to innovate on the job?
Career ProgressionAre there opportunities for people to grow and develop in the company?
CollaborationAre they able to easily work with other teams or colleagues without barriers or conflict?
CommunicationAre they getting enough info from the company about what’s happening and do they feel they’re being listened to?
Company LeadershipDo employees believe in and trust their senior leaders?
RecognitionDo people feel that they’re recognised and appreciated?
ResourcesAre they enabled to do their job through the equipment they’re given?
Strategy AlignmentDo they buy into where the company is going and how they’re a part of it?
Supportive ManagementAre managers supporting their teams to be successful?
Training and DevelopmentDo they feel they have the training they need to do their job?
Customer FocusAre they in a customer centric organisation and are they empowered to do what’s needed?
Diversity & InclusionDo they feel the organisation is inclusive and fair to all employees?
Pay & BenefitsDo people feel they’re fairly rewarded for what they put in?
Quality of Product or ServicesDo people believe in what they (and/or the organisation) provide to their customers?
SafetyDo people feel their safety is critical to the organisation?
Social ResponsibilityDo they feel the company is a good corporate citizen with a worthwhile cause?
Work-life BalanceDo they feel the company allows them to achieve the balance they need between work and personal life?

Tip:In line with the industry standard, we recommend that employee engagement surveys use a 5-point Likert scale for all items:

  • Agreement Scale:Strongly Agree to Strongly Disagree
  • Rating Scale:Very Good to Very Poor

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eBook Download: How to Design an Employee Engagement Survey

Examples of great employee engagement survey questions

These effective sample employee engagement survey questions will help you to distinguish thecurrent employee satisfaction level.You’ll notice the questions cover several of the key engagement themes mentioned above.

Q1How satisfied or dissatisfied are you with your ability to do interesting work in your role?

Q2How satisfied or dissatisfied are you with your ability to apply your skills in this role?

Q3How satisfied or dissatisfied are you with your current workload?

Q4How satisfied or dissatisfied are you with your opportunities for career progression?

Q5How satisfied or dissatisfied are you with the physical environment at your workplace?

Q6How satisfied or dissatisfied are you with your relationship with your manager?

Q7Overall, how satisfied or dissatisfied are you with your current employer?

Increase your employee engagement with our expert-designed guided program

Examples of poor employee engagement survey questions

The point of employee engagement survey questions is to achieve accurate responses and ahigh employee feedback response rate. By including questions that are obscure, too difficult to answer, too demanding, or too personal, you risk your survey being abandoned or discredited. Some terrible questions about employee experience we have seen include:

Q1 Does traveling for work affect your relationship with your partner (if you have one)?Far too personal and intrusive!

Q2 Does your manager appear to favour some employees over others? Who? Employees will be too afraid to answer this and unwilling to snitch on colleagues

Q3 What has been your experience of working with the company over the last year?Where to begin with this? Do you want an essay? Far too long and demanding.

Q4 On a scale of 1 to 10 how fairly do you think your manager treats the team? (1 being extremely unfairly, 10 being very fairly)Fairness is a subjective concept, particularly when you are being asked to answer for other people as well here, and impossible to pin on a scale of 1 to 10. There’s no definite answer, therefore a pointless question.

Q5 What KPIs do you think we achieved B2B in the YTD?Just what does this mean? (Translation: what key performance indicators do you think we achieved business to business in the year to date?) Avoid jargon and acronyms in your surveys, although even without the acronyms this is a pretty poor question.

Your employee engagement survey checklist

Every organisation will have its own needs when it comes to assessing employee engagement. To expedite the process, we’ve created asurvey templateand outlined the steps to take to get your employee engagement survey up and running.

TaskTip
Get startedTry our free employee engagement survey template.
Determine who will review and approve contentWhile several people and teams should review content, avoid having more than one leader approve content. This will help you eliminate lengthy sign-off processes once you have a final question set.
Set clear deadlines and turnaround timesFor everyone involved.
Involve key leaders when prioritising issuesSolicit opinions and ideas from stakeholders to better understand organisational needs. What do the heads of your business really need from their people in order to be successful?
Review and customise the engagement categoriesRemove any you don’t think are relevant to your organisation, and add any new ones you would like to include.
Review the questionsWithin each of the categories you have left.
Distinguish ‘nice to have’ questions from ‘must have’ questionsAnd adjust the questions to fit your needs. Maintain at least three questions in each category.
Include necessary definitions on your surveyFor example, many companies include a definition of “Your Manager”, “Your Team”, “Senior Leadership” and “This organisation” to ensure people use the same frame of reference when responding. These can be shown at the beginning of a survey or, depending on your survey vendor, as individuals hover over questions.
Send your questionnaire for review and approvalTypically you should expect around two to three rounds of iteration which can take at least two weeks.

Get started with ourfree employee engagement survey template.

4. Running your survey

To ensure you collect the greatest amount of responses, properly survey employees by inviting everyone in your company to respond, and keep a close eye onresponse rates. You might need to keep the survey open for two to three weeks to give peoplethe best opportunity to give their feedback.

5. Measuring employee engagement

So, what factors impact engagement? We measure employee engagement as a composite score of five factors:

  • Intent to stay– the likelihood that employees feel they will stay with the company in the next two years
  • Work involvement– the psychological and emotional contribution people apply to their work
  • Discretionary effort– the level of effort above the minimum required that people are willing to put into their work
  • Pride in the company– the extent to which people feel proud to work there
  • Willingness to recommend the organisationhow likely people are to recommendtheir organisation to friends and family

Each of these items provides a score which, when combined, gives an overall metric of employee engagement.

6. Telling the story with the data

Nobody feels excited and motivated by a mass of numbers and statistics on a screen. But combine your data with a strong, captivating visualstory,and you can engage your audience, sparking enthusiasm and action. When you attach a story to your data, you can make an emotional impact on whoever sees it:

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When you make visual storytelling that delivers a real emotional punch to the outcome of your data, there are three things that you need to do to set it up:

  1. Start with the right questions:What does the data tell us? Who needs to see this data? How can we communicate that tothe right audience? How can we use that to make a difference?
  2. Know your audience:How much do they know? How sophisticated are they? How familiar are they with the subject? All of this will help guide you in beginning to design your visual story.
  3. Simplify, simplify, simplify:people want information delivered as quickly and simply as possible. Don’t try to do too much all at once. Edit your data and your information down to just give the crucial information needed to make your point. Then create your next visual to make your next point. Think of it as putting your story together one chapter at a time, instead of trying to do it all once.

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Better storytelling will help your data insights make greater impact.Download our ebook, and we’ll share best practices that will help you merge data and story in the most effective ways.

Find out how to design your own employee engagement survey

Why use us for your employee engagement surveys?

We’re a world-class employee engagement platform, used by 99 of the top 100 business schools, and more than 13,000 brands. Chances are these brands are your competition, and you’re at a disadvantage if you’re not harvesting the data analytic power of the QualtricsXM Platform too.

You’ll be able toempower every managerin your business to survey,improve and measure employee engagementwith real-time insights. These insights show exactly where leaders can direct their efforts to increase employee performance. Our employee engagement solutions enable you to:

  • Improve employee satisfaction and engagement across your whole business
  • Act rapidly on real-time data to address problems
  • See how your actions impact employee workplace productivity and
    organisational KPIs
  • Supply managers with comprehensive data and action planning
  • Reduce unwanted and costly attrition and improve employee retention
  • Compare your own employee engagement results with global, industry, and
    Fortune 500 benchmarks
Employee Engagement Surveys in 2023: The Ultimate Guide (2024)
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